Accor has opened its second Sofitel So designer brand, Sofito So Bangkok, a collaboration of Thailand’s award-winning architect Smith Obayawat, French fashion designer Christian Lacroix and four local designers. This opening follows that of the Sofitel So Mauritius, styled by Japanese fashion designer Kenzo Takada. The Sofitel So Singapore is scheduled to open in 2013, and the Sofitel So Mumbai, in 2015.
The decoration of the 238-room Sofitel So Bangkok, located in the Thai capital’s central business district, uses a central design theme based on the five elements: water, earth, wood, metal and fire. They are characterized by such design features as a bathtub with a direct view of the city; walls hung with primitive Thai paintings; and the Red Oven restaurant, which takes its name from an open kitchen equipped with a red Molteni brand oven. At the other end of the scale, state-of-the art technical amenities in each of the guest rooms include an Apple® Mac mini.
The Sofitel So Bangkok is one of three examples in the city exemplifying Accor’s new luxury standards for the Sofitel brand. The Bangkok Sofitel is currently open and the Sofitel Bangkok Sukhumvit is about to open. The Sofitel Bangkok Silom will soon be rebranded as a Pullman.